North Barrie Market


Grocery Store


Barrie, Canada

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Website Design

  • Posters, Billboards & Marketing Collaterals


  • CA $15,000

The Challenge:

The North Barrie Market, evolving from the former Barrie Corner Market, is a family-run gem in the heart of Barrie. With new ownership and a vision to set themselves apart, they aimed to reinforce their identity as a community-centric market known for excellent service, family values, and active community involvement. Their goal was to be more than just a market; they wanted to be a neighbourhood hub where friends gather and experience the joy of quality, locally-sourced products.

The Solution:

Our rebranding for North Barrie Market focused on their commitment to community, wholesome food, and unique services. With the tagline “Your Neighborhood, Your Market for Wholesome Goodness,” we highlighted their locally-sourced and handcrafted products. The new brand identity, with a warm color palette and inviting design, showcases their in-house butcher, diverse catering options, and eco-friendly water hydration station.

Our targeted marketing emphasized the market’s dedication to quality and community engagement. On their revamped website, we featured their specialty services and community initiatives, solidifying North Barrie Market as not just a market, but a vital part of the local community’s daily life.