Jean Paul
KAPronczai
Santana

Branding Expert • Designer • Storyteller

Born in Brazil and raised in Canada, I navigated the challenges of adapting to new environments, often feeling like I didn’t quite fit in. This outsider perspective became a wellspring of creativity and empathy, fueling my passion for storytelling through design. A late diagnosis of ADHD illuminated my journey, revealing that my unique way of thinking wasn’t a limitation but a powerful asset.

I founded IRONKAP as a tribute to my father and grandfather—a fitter/welder and a blacksmith—whose craftsmanship and dedication inspired me. The name embodies their legacy and the strength they imparted to me. At IRONKAP, I merge this heritage with a modern approach to design, crafting brands that are not only visually compelling but rich in story and substance.

I aim to help businesses tell unique stories, creating brands that resonate and endure. With core values rooted in empathy, kindness, value, and transparency, I partner with clients to bring their visions to life swiftly and effectively. My diverse skill set and ability to move fast mean I can adapt to any challenge, delivering results that exceed expectations.

From shaping Wild Wing Restaurants’ identity to scaling GP Bikes into a multimillion-dollar enterprise, my journey is a testament to the impact of authentic storytelling and innovative design. Every brand has a story worth telling, and I’m dedicated to uncovering and expressing that narrative in a way that captivates and inspires.