UTE Elevator


Custom-Designed Elevators


GTA, Canada

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Website Design

  • Posters, Billboards & Marketing Collaterals


  • CA $15,000

The Challenge:

UTE Elevators is a renowned elevator company known for integrating sleek technology in their designs. Despite their advanced technology, their branding didn’t quite match the modernity of their offerings. UTE Elevators approached us to rejuvenate its brand image to better align with their state-of-the-art elevators and to appeal to a clientele that values both innovation and style.

The Solution:

Recognizing UTE Elevators’ unique blend of technology and design, we developed the concept, “Elevating Design, Elevating You.” This new tagline encapsulates their commitment to elevating not just people, but also design standards in the elevator industry. We streamlined their messaging to reflect this modern, sleek approach and suggested a contemporary color palette and a custom typeface that resonates with their advanced technology.

In the redesign of their logo, we incorporated elements that suggest upward movement and innovation, subtly integrating the letter “U” to emphasize their brand identity. The logo’s dynamic lines and curves subtly nod to the motion and fluidity of elevators.

For their website, we focused on showcasing the cutting-edge technology, the meticulous engineering, and the aesthetic elegance of their elevators. We highlighted the commitment to quality and innovation that UTE Elevators stands for. But above all, we spotlighted their clients – the architects, builders, and homeowners – who choose UTE Elevators for creating not just functional spaces but also ones that make a statement, standing the test of time and style.